What is the purpose of promotion on Facebook, Instagram?

SMM services include many concepts that are radically different from each other. But they are united by common goals: to attract the audience through social platforms. However, in theory, it is quite difficult to understand what is social media marketing. Therefore, it is better to proceed to practical formulations.

You need promotion on Facebook and Instagram if you want:

  • create a brand image;
  • increase audience reach;
  • create interest in the product;
  • increase the relevance of the product, “warm up” the audience;
  • to establish communication with the consumer.

As part of the SMM promotion, we will:

  • Conduct an audit of the existing pages of your brand in social networks.
  • Analyze the activity of your competitors, their advantages and disadvantages.
  • Increase your brand awareness and loyalty of the target audience.
  • Increase traffic to your site from social networks.
  • Set up targeted advertising exclusively for your target audience.
  • Provide communication with users of social networks on behalf of your company.

The cost of SMM promotion (Facebook, Instagram) — price 2019

Facebook and setting up advertising:

Services and tariffs Basic Admin plus
Audit of the product and the competitive environment (once every 3 months). + +
Identification of the target audience in the social network. + +
Creating a company’s page on Facebook. + +
Design and filling the page with information (design of menu tabs of the page, the development of the cover, adding contact information, etc.). + +
Creation of infographics and branding of content (development of visual content in graphics editors, use the company logo in photos, writing short publications on behalf of the company). +
Content generation up to 15 publications per month. +
Content generation up to 30 publications per month. +
Work with discussions on the page, spam moderation. + +
Conducting regular surveys on the page on the subject. +
Organization of contests and promotions on the page. +
Receiving orders and sending them for processing to a manager of the customer’s company. +
Posting ads in thematic communities on Facebook. +
Creation of an advertising account (in case of its absence) to launch advertising campaigns. + +
Building an audience of website visitors + +
Building audiences of users by interest (up to 5) + +
Setting up advertising campaigns to promote a business page on Facebook + +
Setting up advertising campaigns to promote branded and promotional offers according to the content strategy. + +
Setting up advertising campaigns to increase traffic to the website. Audiences of website visitors and users by interest. The advertisement looks like a circle gallery with cards of specific products (categories). Clicking on the card transfers the user to the page of the appropriate product (category) on the site. + +
Monthly report + +

Instagram and setting up advertising:

Tariffs Basic Admin plus
Audit of the product and the competitive environment (once every 3 months). + +
Identification of the target audience in the social network. + +
Creating a company’s page on Instagram. + +
Page design (menu design, filling with information, linking of the mailing address, phone number, synchronization with the company’s Facebook page). + +
Creating standard content (photo + text) up to 15 publications per month. +
Creating standard content (photo + text) up to 30 publications per month. +
Creating specific content for Instagram (Instagram Stories, photo series, active links). +
Work with discussions on the page, spam moderation. + +
Receiving orders and sending them for processing to a manager of the customer’s company. +
Sending branded and advertising messages on behalf of the page to users, who comment and like the publications of competitors, our publications and advertising. + +
Work with opinion leaders. +
Creation of an advertising account (in case of its absence) to launch advertising campaigns + +
Building an audience of website visitors + +
Building audiences of users by interest (up to 5) + +
Setting up advertising campaigns to promote a business page on Facebook. + +
Setting up advertising campaigns to promote branded and promotional offers according to the content strategy. + +
Setting up advertising campaigns to increase traffic to the website. Audiences of website visitors and users by interest. The advertisement looks like a circle gallery with cards of specific products (categories). Clicking on the card transfers the user to the page of the appropriate product (category) on the site. + +
Monthly report +

Facebook+Instagram and setting up advertising

Tariffs Basic Admin plus
Audit of the product and the competitive environment (once every 3 months). + +
Identification of the target audience + +
Creating a company’s pages on Facebook and Instagram. + +
Pages design (design of menu tabs of the Facebook page, the development of the cover, adding contact information, linking of the mailing address of the page on Instagram, phone number, synchronization of Instagram with the company’s page on Facebook). + +
Creating standard content (photo + text) up to 15 publications per month. +
Creating standard content (photo + text) up to 30 publications per month. +
Creating specific content for Instagram (Instagram Stories, photo series, active links). +
Work with discussions on the page, spam moderation. + +
Receiving orders and sending them for processing to a manager of the customer’s company. +
Work with opinion leaders. +
Creation of an advertising account (in case of its absence) to launch advertising campaigns + +
Building an audience of website visitors + +
Building audiences of users by interest (up to 5) + +
Setting up advertising campaigns to promote branded and promotional offers according to the content strategy. + +
Setting up advertising campaigns to increase traffic to the website. Audiences of website visitors and users by interest. The advertisement looks like a circle gallery with cards of specific products (categories). Clicking on the card transfers the user to the page of the appropriate product (category) on the site. + +
Monthly report +

Additional services:

Service
Development of animated or video covers for pages on Facebook.
Goods photographing, post-processing of photos (up to 50 units).
Filming of goods, video editing (up to 10 video reviews).
Creation of a Facebook extended pixel code for conversion tracking (We
provide a technical task for installation of event codes on the website.
Performed by the client).
Building audiences based on the offline contact database of the client
(email addresses and phone numbers). The customer provides the base
in the form of an Excel table (one cell is for one contact).
Setting up advertising campaigns for conversions on the website (up to
2 campaigns). *
Platforms: Facebook, Instagram.
Setting up advertising campaigns to get contacts of potential customers
— filling the lead form on Facebook without visiting the site. *
Platforms: Facebook, Instagram.
Setting up advertising campaigns to receive messages on the business
page. Setting up a chain of automatic questions/answers in messengers
(questions and answers provided by the customer) *
Platforms: Facebook.
Creating and testing a product feed for dynamic retargeting.
Setting up dynamic retargeting — displaying to users ads with the goods
that they have viewed on the site with a call to continue shopping. *
Platform: Facebook.
Setting up advertising in Stories Instagram.
One-time consultation of an SMM specialist on the problems of
maintaining a company’s page on Facebook or Instagram with the
provision of recommendations
One-time analytics of your business (website or existing pages in social
networks like Facebook or Instagram) with writing recommendations on
SMM from a specialist

Youtube promotion:

Types of work Description
Preparatory work Collection of semantic core.  

Providing recommendations for video shooting.

Optimization Changing channel settings. Writing titles, annotations, tags, selection of screensaver Optimization of tags, key phrases.
Moderation Informing about the events.  

Maintenance of interest.

Control of reviews.

Communication, support feedback.

Tracking of conversions.

Video advertising in Google AdWords * (* advertising budget is determined separately from the cost of channel promotion.) Pay-per-view advertising (≈ 10 copecks\view) Pay per impression advertising
Reporting Analysis of the results and report writing

Telegram Promotion: 

(*the advertising budget paid separately )

Tariffs Basic Admin + Advertising  +
Audit of the product and the competitive environment (once per 3 months) + + +
Development of community covers
Content generation (up to 10 publications per month) +
Content generation (up to 20 publications per month) +
Content generation (up to 40 publications per month) +
Conducting regular surveys on the channel according to the topic of the community + +
Conducting promotions and contests on the page + +
Attracting partners to promote the channel + +
Attracting subscribers through advertising campaigns on other company’ pages and on partners’ channels +
Designer services: unique pictures – memes, collections, comics, and more. +
Copywriter services: writing articles or blogs +
Reporting + + +

Goals and objectives of SMM promotion

What will you get with SMM tools:

  • Increasing the popularity of your product. You will attract much more interested people if you properly set the tasks, correctly fill the page and regularly contact the public.
  • Warming up the audience. Effective content, complemented with the right images, relevant humor and only useful information without water will provide the desired results. In this case, the user will not just make an order but also will leave a grateful review on the site and generate word of mouth. As a result, your site will be able to keep the attention of customers, who will regularly make orders.
  • The increase in profit. If a person has fully satisfied his/her needs in your online store, then he/she is unlikely to go to other websites. If customers like products and services, they will become permanent, respectively, profits will increase.

    Promotion in social networks looks like a natural, unbiased communication with potential customers. It may be SMM on Facebook, Instagram and other social platforms. Such communication not only boosts sales but also creates a good brand reputation.

Knowing all subtleties and tricks of SMM-promotion — it is not even mastery, but art, which requires, besides professional theoretical knowledge and practical skills, also the presence of flair and taste. It is better to entrust the promotion only to specialized companies with the impeccable image.

Why do companies need marketing in social media?

30 years ago, businesses received new customers through the “yellow pages”. 20 years ago, the Internet burst into our lives, and along with it — website directories and search engines. In the XXI century, this is not enough. Modern customers are looking for information about a new product or service on an average of ten resources, one of which is a favorite social network. If there is no company presence in social networks, then there is no trust in the target audience, which means there are no sales!

SMM is often considered a simple task that even a secretary can handle. And this is a gross mistake, which gives an advantage to competitors.

Social media marketing is part of classic marketing and not entertainment. It necessarily consists of a marketing strategy, a system of key performance indicators, analytics and evaluation of results. And, of course, system work that requires lots of resources.

Facebook targeted advertising

Targeted advertising on Facebook provides an extensive toolkit to attract customers to your business. The reach of users on Facebook is not much lower than the reach of Google search advertising and it is a powerful tool for business promotion. Many companies have appreciated the benefits of advertising on Facebook a long time ago.

We provide the following range of services for targeted advertising on Facebook:

  • Identifying the target audience.

  • Development of branded advertising.

  • Development of advertising for traffic.

  • Development of advertising for the generation of leads and conversion.

  • Development of advertising for messages in Messenger.

  • Development of Instagram advertising campaigns.

  • Targeted promotion of posts to increase the reach of users of the potential target audience.

  • Installing Facebook pixel code to website code.

  • Setting up custom audiences (collection of remarketing bases, lookalike audience).

  • Advertising analytics to maximize campaign results.

The advantages of advertising on Facebook are fast delivery of information about the brand and company promotions to a large number of potential consumers, which cannot always be achieved with the help of SEO or contextual advertising. A constant audience that spends time in social networks increases every year. Without communicating with it there, you lose money.

SMM advertising results

Before starting work, we always communicate with the client to define business goals in order to maximally focus on them when setting up advertising. If everything is done correctly, advertising in social networks brings:

  • Audience loyalty. Properly formed attitude to your brand.

  • Leads. The sustained interest of potential customers in the form of applications and calls.

  • Sales. Increasing the level of conversion in sales.

Do you need quality internet marketing?
We will help both partly and with the conduction of the project on a turnkey basis.

Services

LuxSite it is a full range
of development and marketing services:

Contacts

1300 03 03 48

16/36-40 Queens Rd Brighton-Le-Sands NSW 2216