What is Magento?
Magento is a specialized CMS (content management system) or an open source platform for creating online stores. It has the most advanced set of functionalities among such systems. The owner at the moment is the company Adobe Inc. There is a free (community edition) and a paid version (enterprise edition), differing in functionality. In most cases, the functionality of the free version fully covers the daily needs of users.
The system can be improved by writing additional software modules or using existing ones created by a third party (paid and free).
Some companies using Magento: Nestle, Coca-Cola, BurgerKing.
Characteristics of Magento
The characteristics of Magento include:
a wide range of functionality in the basic version: multi-language, the use of multiple currencies, flexible set up of discounts, etc .;
the ability to develop several stores using a single centralized control panel;
flexible setting of user rights by the administrative part.
Possibilities of Magento
In addition to the functions of the online store itself, the platform provides the following possibilities:
automatic maintenance of sales statistics, orders, deliveries, settings of tax rules;
management of the catalog of goods: sections of goods, the goods themselves, attributes (filters), search queries, ratings of goods;
management of users, groups of users;
management of discounts, settings of discounts for individual products and product groups;
creating separate text pages;
automatic statistics conduction: sales, shopping carts (including abandoned), statistics on viewing products, bestsellers, reviews, search queries, etc.
Comparison of Magento with other e-commerce platforms
Magento is the most functionally rich system compared to other similar platforms. That’s why it is demanding to server resources. Also, for the maintenance of this platform, requirements to the programmers are increased.
When can Magento be used?
Magento content management system should be used for relatively complex online stores with a wide range of functionality and nomenclature.
Website maintenance on Magento
Website maintenance by the owner of the resource and the specialists does not require special training. But settings or creating additional software modules require the participation of highly qualified technical specialists. The system is more demanding to server resources, comparing to other e-commerce platforms.