What is the purpose of promotion on Facebook, Instagram?

SMM services include many concepts that are radically different from each other. But they are united by common goals: to attract the audience through social platforms. However, in theory, it is quite difficult to understand what is social media marketing. Therefore, it is better to proceed to practical formulations.

You need promotion on Facebook and Instagram if you want:

• create a brand image;
• increase audience reach;
• create interest in the product;
• increase the relevance of the product, “warm up” the audience;
• to establish communication with the consumer.

As part of the SMM promotion, we will:

• Conduct an audit of the existing pages of your brand in social networks.
• Analyze the activity of your competitors, their advantages and disadvantages.
• Increase your brand awareness and loyalty of the target audience.
• Increase traffic to your site from social networks.
• Set up targeted advertising exclusively for your target audience.
• Provide communication with users of social networks on behalf of your company.

The cost of SMM promotion (Facebook, Instagram) — price 2019

Facebook and setting up advertising:

Instagram and setting up advertising:

Facebook+Instagram and setting up advertising

Additional services:

Youtube promotion:

Telegram Promotion: 

(*the advertising budget paid separately )

Goals and objectives of SMM promotion

What will you get with SMM tools:

• Increasing the popularity of your product. You will attract much more interested people if you properly set the tasks, correctly fill the page and regularly contact the public.
• Warming up the audience. Effective content, complemented with the right images, relevant humor and only useful information without water will provide the desired results. In this case, the user will not just make an order but also will leave a grateful review on the site and generate word of mouth. As a result, your site will be able to keep the attention of customers, who will regularly make orders.

• The increase in profit. If a person has fully satisfied his/her needs in your online store, then he/she is unlikely to go to other websites. If customers like products and services, they will become permanent, respectively, profits will increase.

  Promotion in social networks looks like a natural, unbiased communication with potential customers. It may be SMM on Facebook, Instagram and other social platforms. Such communication not only boosts sales but also creates a good brand reputation.

Knowing all subtleties and tricks of SMM-promotion — it is not even mastery, but art, which requires, besides professional theoretical knowledge and practical skills, also the presence of flair and taste. It is better to entrust the promotion only to specialized companies with the impeccable image.

Why do companies need marketing in social media?

30 years ago, businesses received new customers through the “yellow pages”. 20 years ago, the Internet burst into our lives, and along with it — website directories and search engines. In the XXI century, this is not enough. Modern customers are looking for information about a new product or service on an average of ten resources, one of which is a favorite social network. If there is no company presence in social networks, then there is no trust in the target audience, which means there are no sales!

SMM is often considered a simple task that even a secretary can handle. And this is a gross mistake, which gives an advantage to competitors.

Social media marketing is part of classic marketing and not entertainment. It necessarily consists of a marketing strategy, a system of key performance indicators, analytics and evaluation of results. And, of course, system work that requires lots of resources.

Facebook targeted advertising

Targeted advertising on Facebook provides an extensive toolkit to attract customers to your business. The reach of users on Facebook is not much lower than the reach of Google search advertising and it is a powerful tool for business promotion. Many companies have appreciated the benefits of advertising on Facebook a long time ago.

We provide the following range of services for targeted advertising on Facebook:

• Identifying the target audience.

• Development of branded advertising.

• Development of advertising for traffic.

• Development of advertising for the generation of leads and conversion.

• Development of advertising for messages in Messenger.

• Development of Instagram advertising campaigns.

• Targeted promotion of posts to increase the reach of users of the potential target audience.

• Installing Facebook pixel code to website code.

• Setting up custom audiences (collection of remarketing bases, lookalike audience).

• Advertising analytics to maximize campaign results.

The advantages of advertising on Facebook are fast delivery of information about the brand and company promotions to a large number of potential consumers, which cannot always be achieved with the help of SEO or contextual advertising. A constant audience that spends time in social networks increases every year. Without communicating with it there, you lose money.

SMM advertising results

Before starting work, we always communicate with the client to define business goals in order to maximally focus on them when setting up advertising. If everything is done correctly, advertising in social networks brings:

• Audience loyalty. Properly formed attitude to your brand.

• Leads. The sustained interest of potential customers in the form of applications and calls.

• Sales. Increasing the level of conversion in sales.