Official Google Partners
SEO

How to increase sales with SEO in Australia?

SEO (Search Engine Optimisation) is used to boost the traffic to your website and improve your ranking in results on Google, Bing and other search engines. For example, if you are selling flowers in Bondi Sydney, the person who is looking for candles and lives in Bondi will find your website.

Why do you need this?

Imagine that you own a chic store in the heart of the capital.

In addition to the fact that a large stream of passers-by comes to your shop, buyers from all the outlying areas come to you, knowing that they will receive excellent goods and services. You have a truly successful business.

What does the Internet have to do with it?

Now imagine that the Internet is a huge city, where your website is a store. So, in order to have your “store in the city center”, you will need SEO.

This is the monthly “rent” you pay for having a large flow of visitors in your store.

Without SEO, your website (no matter how “beautiful” it is) will be a basement in a back street or a quiet suburb. You will have to spend a lot of money on advertising so that people know about you.

How much does SEO cost in Sydney?

From $350/month. Is this a lot or a little?

You know your business economics better. How much are you willing to pay for a steady stream of customers?

Let us calculate FREE OF CHARGE how many potential new customers per month will pay back your expenses for SEO?

We have been in the market for 10 years

and we know everything
about website optimisation

Send request




Internet marketing from LuxSite:

travel website design
digital agency surry hills

CONDUCTING
ANALYSIS
Technical audit
SEO audit
Analysing competitors

sydney web development
digital agency surry hills

CARRYING OUT TECHNICAL WORK
Fixing bugs on the website
Conducting audit of external optimisation

seo services on google sydney australia
digital agency surry hills

STRATEGY
PLANNING

Secure link building strategy
Strategy for content on website

seo marketing sydney
digital agency surry hills

WORK IN
PROCESS

Content placement
Adding quality links

seo au
digital agency surry hills

GIVING
RECOMMENDATIONS

Website usability for
other advertising channels
Video marketing

search engine optimization sydney
digital agency surry hills

CONTROL OF
THE RESULTS

Analysis of the results
Strategy adjustment

Why does a website need SEO?

So what is SEO and why do you need it
to optimise the website?

Let’s not go into details and historical matters, littering memory with unnecessary terms. We will only try to create an overall picture that will help us to clearly understand why we need to optimise the website and how SEO can affect the development of business on the Internet.

  1. More

    When your potential client enters a search query into the search engine (including Google), you probably want this customer to get to your website. To do this, you need to make sure that your website is as high as possible among other similar resources in Google’s response, i.e. to make your website favourable for the search engine. A set of actions that makes the website “attractive” to search engines is SEO or Search Engine Optimisation.

    Website optimisation is one of the ways to attract new customers. Moreover, these will be potential customers who found you themselves. It was neither the manager who persuaded them to contact you, nor obsessive advertising. They are already interested in your product. They have already decided to make a purchase and therefore entered your website. In this case, these kinds of leads will end up being a lot cheaper than the services of a sales manager, or, for example, contextual advertising.

search engine optimization australia
ecommerce development

Correct website optimisation —
what is the key to success?

Any experienced SEO guru will tell you that the key to successful promotion is the “correct” and “complete” optimisation of the website for search engine requirements. Regardless of the direction of your activity and the type of the website (catalogue, a blog, a landing page or an online store), the optimisation rules are the same for everyone.

  1. More

    Website optimisation for a search engine consists of two main components:

    1. Internal optimisation: customisation of internal certain parameters of websites (textual and graphic content, technical settings of the website as a whole and the proper operation of each page). A properly optimised website is “friendlier” perceived by search engines.
    2. External optimisation: popularisation of your brand, name and website on the web. These are all references, links to the site. This and discussions on forums, reviews, articles in authoritative resources, video content and much more.

    Internal Optimisation.

    This concept is multicomponent. Many specialists even use a certain plan, a list of checkpoints for conducting an audit and creating a list of necessary revisions. The main stages, without which success cannot be achieved are the following:

    • Semantics
    • Meta tag optimisation
    • Content optimisation
    • Website usability
    • The technical condition of the website and its optimisation for the requirements of search engines
    • Optimisation of the website for various devices

    You just need a professional programmer for most edits and correct work of the website, for a mobile version and the introduction of many other technical solutions.

    The list of such questions is quite large and it is impossible to perform such work without special knowledge, programs and skills.

    But it should be noted at once: the fewer technical errors and malfunctions in the work of the site, the faster you will be in the top search engines, which means you will target your customers, visitors and audience (depending on the goals, the scope of work will be different).

    External Optimisation

    It is also quite an extended and multi-component concept. External optimisation can be compared with reputation: the better and more natural the reviews are, the higher the rating of your company, brand, website is.

    An ideal option for white-hat SEO is when the information on your site is so useful and interesting that people themselves want to share it. In this way, interesting news or a press release referring to your resource can get into the news stream of TOP websites of mass media, blogs, forums, social networks. Or an article about a product or goods that you offer will be posted on pages of an authoritative blogger (also with a link). The second option is to pay authoritative, trusted bloggers or moderators of websites for posting information or an article about you. Unfortunately, the negotiations are sometimes delayed, and the prices for such services go off the scale. But those who constantly monitor already have “in store” their bases of suitable and verified contacts.

    No matter how easy external optimisation could seem to be at first glance, it is not such a simple process, actually. In reality, it is constant work: the analysis of competitors, the selection of quality donors and networking, working with social networks and monitoring the conditional budget and much more.

    To achieve a quality result, you must be patient. Search engine optimisation has long outgrown just buying links. It is worth counting on a long and constant work on search engine optimisation no matter whether you develop (build) a brand, or you are engaged in the sale of goods/services.  

Will I be able to promote
the website on my own?

More and more business owners and entrepreneurs are asking themselves about this. The answer is simple: everything is possible :-). But it should be noted that the quality of promotion directly depends on your experience, knowledge, special software and the most important point: TIME.

  1. More

    You could, of course, employ an expert. But, as practice shows, it’s hard to find a professional. There are no universal soldiers, and Internet marketing is developing so fast that one person just cannot know all the tools.

    Therefore, you only have an option of recruiting a whole team of specialists and creating a separate department of Internet marketing. Not every company can afford this.

    Outsourcing. Accredit promotion to another, specialised company.

    That would be the best option. But just be warned: it’s not a freelancer (see the second point), but a company with a team that has sufficient experience in the directions you need, as well as resources. If you hear something like “we have an individual approach, we only have 15 projects for one specialist” and so on, it is better to refuse from such a cooperation.

    So that you can trust professionals, but it’s better to check: study the portfolio, read the reviews and make the right conclusions.

    It should be remembered that the most important issues for online businesses are:

    1. My goal in business
    2. What I want to get from Internet Marketing
    3. Who is my ideal client?
    4. How to make a profitable offer and present your product to a potential buyer?
    5. How to properly present the necessary information and make it truly valuable?
    6. Analytics: how effective will your advertising company be and how the marketing plan will work?

    All this also directly affects the success of the campaign. Elaborate and coordinated actions, necessary investments and accomplishment of challenges are essential fundamentals for your product and you to become known by everybody – and the invested money will begin to bring real profit.

australian website development

SEO Service Packages

  • Website SEO audit SEO audit implementation will help determine the plan of work in the website further promotion.
  • Competitor’s analysis Analysis of market competitors in marketing is an obligatory first step before the development of a marketing strategy.
  • Website technical audit Technical audit of the website is a set of works that allows you to identify and eliminate software and technical errors that directly affect success and speed of entering the TOP position.
  • Collection of basic keys According to the priority directions/pages set by the Client, we will collect the most complete list of requests for optimization and promotion for priority pages and categories.
  • Selection of the semantic kernel We collect the most complete semantic core and break it into groups. When collecting a semantic core, we focus on commercial and information requests. We also select priority groups.
  • URLs optimization We think over the structure of the website and indicate which pages are needed for all query groups. If necessary, we give recommendations on adjustments/changes in the structure of the website.
  • Additional pages We create additional pages and optimize existing ones to increase the coverage of semantics and traffic from organic search.
  • Monitoring of the website visibility in Search Systems We work with services Google webmasters, Google Analitycs, Yandex webmaster, Metrika, Ahrefs, Serpstat and others.
  • Monthly report We provide a detailed report on the works performed.
  • Project Manager Support A personal manager will help you to quickly resolve issues with technical aspects of the website performance as well as SEO issues.
  • Handling issues via CPM We offer a convenient system for monitoring the formulation and execution of tasks.
  • Recommendations for usability We will analyze and consult you on optimizing usability, which effectiveness is supported by real and reliable cases.
  • Meta tags optimization
  • H1 H2 title optimization Proper selection and arrangement of headings H1 and H2 when optimizing texts on the promoted pages of the website is an important stage of SEO works.
  • Re-linking Website re-linking refers to linking pages of one website or different resources via hyperlinks.
  • 301 redirect 301 redirect (301 Permanent Redirect) is a server redirection of users to another URL when changing or losing website addresses.
  • Canonical tagging rel = canonical tag helps to delete duplicate pages. The canonical tag will help you get rid of duplicate content on the website, indicating the preferred URL version for the page.
  • HTML & XML and robots.txt Site map and robots.txt service file help to properly configure indexing.
  • Alt & titles for images We optimize images on the website so that they get into search.
  • Creating pages in social networks We create pages in social networks, representing the brand in the form of a page in one or several social networks.
  • Google My Business profile СWe also create a business page in Google My Business.
  • Facebook Facebook
  • Google+, Youtube, VK, Instagram Google+, Youtube, VK, Instagram
  • Analysis of texts on the website Analysis of texts on the website and recommendations for changing existing texts and writing new ones.
  • Content creation Working with the regular writing and adding content, creating a content plan and recommendations for filling the blog.
  • Task assignments for writing content On the basis of the semantic kernel, we provide a detailed Technical Assignment for a copywriter to obtain literate SEO texts.
  • Articles in sections, categories Regular writing of texts for priority categories within budgetary limits.
  • Youtube video optimization All search engine optimization of YouTube is aimed at bringing interesting video content to top ranks.
  • Catalogs, references Регистрация сайта в местных (и не только) каталогах, справках, директориях. Все сайты-доноры должны иметь определенные показатели качества
  • Placing paid articles Registration of the website in local (and not only) catalogs, references, directories. All donor websites should have certain quality indicators.
  • Forums Regular writing of articles of information and advertising nature for placement on third-party resources, news portals. Such articles are not only additional trust links, but also additional traffic. Creation and maintenance of accounts on forums, posting of posts or topics with information about the website or product. Such posts cannot always contain a link: the main goal is to attract potential customers – target audience.
  • Blogs, comments Drawing up Technical Assignment and getting links from thematic blogs in the form of comments. The main goal is to attract target audience.
  • Satellites A satellite is an auxiliary website that assists in the promotion of the main website, a certain company or product (service).
  • Facebook content sharing Reposts of news, articles of the website.
  • Google My Business, Google+ Filling Google My Business, Google+ with information about the company.
  • VK, Instagram, Google+, Youtube Reposts of news, articles of the website.
  • Create brand pages Create Facebook, Pinterest, VK, Instagram, Google+, Youtube pages.
  • Keeping groups, communities Maintaining Facebook, Pinterest, VK, Instagram, Google+, Youtube pages: posting news, updates, promotions, communicating with subscribers, etc.
  • Configuring Google Analytics Installing Tag Manager, Google Analytics, configuration of Search Console.
  • Setting up Google Analytics Goals Setting goals for visibility of conversions on the website (for e-commerce).
  • Configuring Yandex metric Installing Yandex Metrics and configuration of Yandex Webmaster.
  • Creating advertising campaigns Creation of advertising campaigns in Adwords, Direct, Facebook, etc.
  • Conducting advertising campaigns Conducting advertising campaigns in contextual advertising systems: Google Adwords, Yandex Direct, Facebook, Begun.
  • Remarketing Remarketing is a feature that allows you to show ads to users who have previously visited your website.
  • E-commerce Setting up and tracking e-commerce on websites.
  • Monthly payment from:
  • Elementary
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  • from $350
  • Order
  • Optimal
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  • from $450
  • Order
  • Business
  • from $1,100
  • Order

SEO Service Packages

  • Website SEO audit (SEO audit implementation will help determine the plan of work in the website further promotion.)
  • Competitor’s analysis (Analysis of market competitors in marketing is an obligatory first step before the development of a marketing strategy.)
  • Website technical audit (Technical audit of the website is a set of works that allows you to identify and eliminate software and technical errors that directly affect success and speed of entering the TOP position.)
  • Collection of basic keys
    (According to the priority directions/pages set by the Client, we will collect the most complete list of requests for optimization and promotion for priority pages and categories.)
  • Monitoring of the website visibility in Search Systems (We work with services Google webmasters, Google Analitycs, Yandex webmaster, Metrika, Ahrefs, Serpstat and others.)
  • Monthly report (We provide a detailed report on the works performed.)
  • Handling issues via CPM (We offer a convenient system for monitoring the formulation and execution of tasks.)
  • Meta tags optimization
  • H1 H2 title optimization
    Proper selection and arrangement of headings H1 and H2 when optimizing texts on the promoted pages of the website is an important stage of SEO works.
  • Re-linking
    Website re-linking refers to linking pages of one website or different resources via hyperlinks.
  • HTML & XML and robots.txt
    Site map and robots.txt service file help to properly configure indexing.
  • Google My Business profile
    СWe also create a business page in Google My Business.
  • Analysis of texts on the website
    Analysis of texts on the website and recommendations for changing existing texts and writing new ones.
  • Articles in sections, categories
    Regular writing of texts for priority categories within budgetary limits.
  • Catalogs, references
    Registration of the website in local (and not only) catalogs, references, directories. All donor websites should have certain quality indicators.
  • Placing paid articles
    Regular writing of articles of information and advertising nature for placement on third-party resources, news portals. Such articles are not only additional trust links, but also additional traffic.
  • Configuring Google Analytics
    Installing Tag Manager, Google Analytics, configuration of Search Console.
  • Monthly payment: from 5 000 uan
    • Website SEO audit (SEO audit implementation will help determine the plan of work in the website further promotion.)
    • Competitor’s analysis (Analysis of market competitors in marketing is an obligatory first step before the development of a marketing strategy.)
    • Website technical audit (Technical audit of the website is a set of works that allows you to identify and eliminate software and technical errors that directly affect success and speed of entering the TOP position.)
    • Collection of basic keys(According to the priority directions/pages set by the Client, we will collect the most complete list of requests for optimization and promotion for priority pages and categories.)
    • Selection of the semantic kernel (We collect the most complete semantic core and break it into groups. When collecting a semantic core, we focus on commercial and information requests. We also select priority groups.)
    • URLs optimization (We think over the structure of the website and indicate which pages are needed for all query groups. If necessary, we give recommendations on adjustments/changes in the structure of the website.)
    • Additional pages (We create additional pages and optimize existing ones to increase the coverage of semantics and traffic from organic search.)
    • Monitoring of the website visibility in Search Systems (We work with services Google webmasters, Google Analitycs, Yandex webmaster, Metrika, Ahrefs, Serpstat and others.)
    • Monthly report (We provide a detailed report on the works performed.)
    • Project Manager Support (A personal manager will help you to quickly resolve issues with technical aspects of the website performance as well as SEO issues.)
    • Handling issues via CPM (We offer a convenient system for monitoring the formulation and execution of tasks.)
    • Meta tags optimization
    • H1 H2 title optimization(Proper selection and arrangement of headings H1 and H2 when optimizing texts on the promoted pages of the website is an important stage of SEO works.)
    • Re-linking(Website re-linking refers to linking pages of one website or different resources via hyperlinks.)
    • 301 redirect (301 redirect (301 Permanent Redirect) is a server redirection of users to another URL when changing or losing website addresses.)
    • Canonical tagging
      (rel = canonical tag helps to delete duplicate pages. The canonical tag will help you get rid of duplicate content on the website, indicating the preferred URL version for the page.)
    • HTML & XML and robots.txt(Site map and robots.txt service file help to properly configure indexing.)
    • Alt & titles for images
      (We optimize images on the website so that they get into search.)
    • Google My Business profileСWe also create a business page in Google My Business.
    • Analysis of texts on the websiteAnalysis of texts on the website and recommendations for changing existing texts and writing new ones.
    • Content creation(Working with the regular writing and adding content, creating a content plan and recommendations for filling the blog.)
    • Task assignments for writing content(On the basis of the semantic kernel, we provide a detailed Technical Assignment for a copywriter to obtain literate SEO texts.)
    • Articles in sections, categoriesRegular writing of texts for priority categories within budgetary limits.
    • Catalogs, referencesRegistration of the website in local (and not only) catalogs, references, directories. All donor websites should have certain quality indicators.
    • Placing paid articlesRegular writing of articles of information and advertising nature for placement on third-party resources, news portals. Such articles are not only additional trust links, but also additional traffic.
    • Google My Business, Google+(Filling Google My Business, Google+ with information about the company.)
    • Create brand pages(Create Facebook, Pinterest, VK, Instagram, Google+, Youtube pages.)
    • Configuring Google AnalyticsInstalling Tag Manager, Google Analytics, configuration of Search Console.
    • Creating advertising campaigns(Creation of advertising campaigns in Adwords, Direct, Facebook, etc.)
    • Monthly payment: from 8 000 uan
      • Website SEO audit (SEO audit implementation will help determine the plan of work in the website further promotion.)
      • Competitor’s analysis (Analysis of market competitors in marketing is an obligatory first step before the development of a marketing strategy.)
      • Website technical audit (Technical audit of the website is a set of works that allows you to identify and eliminate software and technical errors that directly affect success and speed of entering the TOP position.)
      • Collection of basic keys(According to the priority directions/pages set by the Client, we will collect the most complete list of requests for optimization and promotion for priority pages and categories.)
      • Selection of the semantic kernel (We collect the most complete semantic core and break it into groups. When collecting a semantic core, we focus on commercial and information requests. We also select priority groups.)
      • URLs optimization (We think over the structure of the website and indicate which pages are needed for all query groups. If necessary, we give recommendations on adjustments/changes in the structure of the website.)
      • Additional pages (We create additional pages and optimize existing ones to increase the coverage of semantics and traffic from organic search.)
      • Monitoring of the website visibility in Search Systems (We work with services Google webmasters, Google Analitycs, Yandex webmaster, Metrika, Ahrefs, Serpstat and others.)
      • Monthly report (We provide a detailed report on the works performed.)
      • Project Manager Support (A personal manager will help you to quickly resolve issues with technical aspects of the website performance as well as SEO issues.)
      • Handling issues via CPM (We offer a convenient system for monitoring the formulation and execution of tasks.)
      • Meta tags optimization
      • H1 H2 title optimization(Proper selection and arrangement of headings H1 and H2 when optimizing texts on the promoted pages of the website is an important stage of SEO works.)
      • Re-linking(Website re-linking refers to linking pages of one website or different resources via hyperlinks.)
      • 301 redirect (301 redirect (301 Permanent Redirect) is a server redirection of users to another URL when changing or losing website addresses.)
      • Canonical tagging
        (rel = canonical tag helps to delete duplicate pages. The canonical tag will help you get rid of duplicate content on the website, indicating the preferred URL version for the page.)
      • HTML & XML and robots.txt(Site map and robots.txt service file help to properly configure indexing.)
      • Alt & titles for images
        (We optimize images on the website so that they get into search.)
      • Creating pages in social networks(We create pages in social networks, representing the brand in the form of a page in one or several social networks.)
      • Google My Business profileСWe also create a business page in Google My Business.
      • Facebook(Facebook)
      • Google+, Youtube, VK, Instagram(Google+, Youtube, VK, Instagram)
      • Analysis of texts on the websiteAnalysis of texts on the website and recommendations for changing existing texts and writing new ones.
      • Content creation(Working with the regular writing and adding content, creating a content plan and recommendations for filling the blog.)
      • Task assignments for writing content(On the basis of the semantic kernel, we provide a detailed Technical Assignment for a copywriter to obtain literate SEO texts.)
      • Articles in sections, categoriesRegular writing of texts for priority categories within budgetary limits.
      • Youtube video optimizationAll search engine optimization of YouTube is aimed at bringing interesting video content to top ranks.
      • Catalogs, referencesRegistration of the website in local (and not only) catalogs, references, directories. All donor websites should have certain quality indicators.
      • Placing paid articlesRegular writing of articles of information and advertising nature for placement on third-party resources, news portals. Such articles are not only additional trust links, but also additional traffic.
      • Forums(Creation and maintenance of accounts on forums, posting of posts or topics with information about the website or product. Such posts cannot always contain a link: the main goal is to attract potential customers – target audience.)
      • Blogs, comments(Drawing up Technical Assignment and getting links from thematic blogs in the form of comments. The main goal is to attract target audience.)
      • Satellites(A satellite is an auxiliary website that assists in the promotion of the main website, a certain company or product (service).)
      • Facebook content sharing(Reposts of news, articles of the website.)
      • Google My Business, Google+(Filling Google My Business, Google+ with information about the company.)
      • VK, Instagram, Google+, Youtube(Reposts of news, articles of the website.)
      • Create brand pages(Create Facebook, Pinterest, VK, Instagram, Google+, Youtube pages.)
      • Keeping groups, communities(Maintaining Facebook, Pinterest, VK, Instagram, Google+, Youtube pages: posting news, updates, promotions, communicating with subscribers, etc.)
      • Configuring Google AnalyticsInstalling Tag Manager, Google Analytics, configuration of Search Console.
      • Setting up Google Analytics Goals(Setting goals for visibility of conversions on the website (for e-commerce).)
      • Configuring Yandex metric(Installing Yandex Metrics and configuration of Yandex Webmaster.)
      • Creating advertising campaigns(Creation of advertising campaigns in Adwords, Direct, Facebook, etc.)
      • Conducting advertising campaigns(Conducting advertising campaigns in contextual advertising systems: Google Adwords, Yandex Direct, Facebook, Begun.)
      • Remarketing(Remarketing is a feature that allows you to show ads to users who have previously visited your website.)
      • E-commerce(Setting up and tracking e-commerce on websites.)
      • Monthly payment: from 20 000 uan

Further questions?

Our friendly staff will gladly answer them in more detail

1300 533 355

Reqest Callback

Request a callback


Learn more about the cost of website promotion

Send request

Name
E-mail
Phone
Services
Task