Contextual Advertising Services Sydney: Google AdWords and Facebook Advertising

Contextual advertising is a form of targeted advertising. Also known as context advertising or content advertising, it is an advertising technique whereby ads are sent to people who have shown interest in a particular topic. How does this happen, you ask? Usually, when a person visits a website, bots scan the site for keywords and then return ads based on those keywords. The ads are often in the form of banners and pop-ups.

Chances are rather high that you have yourself seen a number of contextual ads. A great example of context ads is when you are searching for various recipes on the internet, and an ad about a set of crockery that can be used to prepare your meal is posted that very moment. Or perhaps you are on a site comparing various car models and an ad prompting you to purchase a particular model appears on the page.

Contextual advertising is an extremely efficient advertisement strategy. However, it also takes a lot of work and can get rather complicated. This is why the creation of a contextual advertising campaign is a job best left to the experts.

Here are the benefits of this advertisement technique and why you should choose our company to create the strategy for you:

1. Reach Your Target Audience

Perhaps the greatest advantage of choosing contextual advertising over other advertising strategies is that it helps you reach your target audience. With this form of advertisement, you are only advertising to people who have already shown interest in your products or services. There is simply nothing random about it.

If for instance, you are advertising hair care products, your ads will appear to people who have searched the internet for hair care tips, the best hair care products, and other related topics. That way, your ads will be reaching your target demographic. Is there any marketing strategy that could beat this?

2. More Sales

When your ads are put in front of the right eyes, chances are high that people will click on them. In fact, they are more likely to feel relieved than bothered to see your ads. This is because you will save them the extra labor of searching through the internet to find a product they like. So if someone is looking for tips on how to choose a mixer and your ad about a mixer is right there, what are the chances that they will take a moment to click on the ad?

3. Cost Effective

Another perk that comes with contextual advertising is that it is quite cost effective. With this strategy, you don’t pay for all the ads that are posted; you only pay for ads that are clicked on. In the long run, this can save you a lot of money.

4. ProActive

Additionally, contextual advertising is more proactive than it is reactive. Here, you are prodding people to click on your ads based on their searches and their interests. This is very different from traditional advertising where users were simply bombarded with irrelevant ads that had no bearing on their personal interests.

Why Choose our Company?

When it comes to choosing the company that will create your ad campaign, you want to choose the best advertising company. We are regarded as the best contextual advertising company in Sydney. Here are a few reasons why you should trust us with the development of your ad campaign:

1. Experienced Employees

In advertising, nothing can substitute for training and experience. You either know how to develop a working contextual advertising campaign or you don’t. Our employees are some of the best trained and highly qualified in this field. They are also frequently tested to keep them performing at their best. Better yet, they are certified by Google as being qualified for the job. With our team of experts, you can rest assured that you will have a great and efficient ad campaign that will bring you the results you desire.

2. Wide Range of Services

Another advantage of working with us is that we offer a wide variety of services. It doesn’t matter whether you want a customized ad campaign or a correction of your current campaign; we will do it for you. We can even build your campaign from scratch and run it for you. Additionally, we will consistently analyze traffic that is coming to your site in order to ensure that you are making the most of your campaign. If any changes are necessary to improve the efficiency of the campaign, they will be made promptly. Could it get any better than that?

3. Targeted FB Ads

Facebook is one of the most widely used social media networks. This makes it one of the most fruitful places to run an ad campaign, particularly a contextual advertising campaign. It is simply an advertisement forum that you just can’t pass on. Our team will create a target audience for your product and create an ad campaign that suits them well. We can even develop Instagram ads for you.

4. Value for Money

One of the best things about working with us is that we deliver the best contextual advertising services in Sydney at fair prices. With us, you will certainly get full value for your money. The benefits that come with a contextual advertising company are too many to number, and they can help boost your business a great deal. Over the long haul, you will realize that the money you spend on your advertising campaign is worth it.

Conclusion

Contextual advertising is an advertising strategy that every business should take advantage of. It promotes your products to people who are likely to use them. It has also been proven to increase sales by a huge percentage as well as to cut advertisement costs a great deal. Given its countless advantages, all that remains is for you to choose the right company to create the ad campaign for you. For the best ad campaigns, look no further than our company. We have well-trained employees who offer you the best advertising solutions. With us, you will also get full value for your money. Contact us today to find out more about our ad campaigns.